How Can VR Change The Way We Shop Online?
- VECTOR Reality
- Dec 7, 2020
- 2 min read
Updated: Oct 31, 2023
Virtual Reality is a simulated experience that can be similar to or completely different from the real world. In the last decade, Virtual Reality has given us a new way of seeing the digital world. Clothing and designer companies are now interested in how a customer's attention can be diverted from all the hustle of our busy lives to new heights.
Although immersive technology shopping is still in its early stages, this will be the new popular way to shop online for goods. Like never before, we can now see the desired items and try them on without being physically there. This type of shopping can lead to a more pleasant experience and a satisfied customer.
Companies have now the ability to showscase detailed fashion items with the help of any 3D render software. In the near future, we will have the ability to try on any clothing article from the comfort of our homes!
Virtual reality and mixed reality technologies have the ability to transform industries, including FMCG, retail, and food services, by creating new ways of marketing, offering entertainment, and staff training, and improving the consumer experience. Globally, in the mature retail market, augmented reality is used to familiarize the consumer with the product such as learning its benefits, comparing the product with competitive brands or sub-styles, and rating the product.
FMCG companies are now investing in AR and VR to provide their respective customers with a new way of interacting with the brand by visiting the store within this virtual reality world, interacting with specific products, and trying them beforehand.
In the food service industry, for example, customers can now read a full scale menu (using AR capable mobile phones) or even see the food that is cooked or provided within a specific restaurant right in front of their eyes.
Integrating VR and AR in marketing aims to build a consumer relationship, increase sales, and add value to the shopper experience. They are more likely to buy a product because of the convenience offered by AR and VR.
Developing immersive technologies, including virtual and augmented reality, is our core specialty, and our passion. Let us create your custom scenarios in environments that feel very real, are safe, lead to accelerated learning, and bring massive user engagement. Get In Touch.
How Can VR Change The Way We Shop Online?
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